New kids fashion label, Oh…My! was created by Creative Director Jonathan Swead and Kidswear designer, Anna Davies.
The idea behind Oh…My! was to create a quintessential British brand with an eccentric twist.



About Jonathan

Creative Director
‘The vision behind the lovely clothes’
Formulating and developing the brand vision, Jonathan ensures the brand is moving in the right direction.



About Barbara

Sales Manager
‘Selling the lovely clothes’
Having owned her own successful kidswear boutique for 25 years Barbara’s breadth of knowledge about the kids fashion industry is invaluable to the Oh…My! team.


About Anna

‘Designing the pretty clothes’
Anna put pencil to paper and dreams up the designs for the ‘little ladies’ of Oh…My!


About Shosh

PR Consultant
Shosh decided some time ago to specialise in kids brands – as who wouldn’t want to work in such a fun industry! She will be helping to spread the Oh…My word and getting us seen in all the right places!














About Annabel

Social Content Manager
‘Keeping everyone up to date with the coming and goings of the lovely clothes’
Instagram, Twitter and Facebook queen, Annabel ensures Oh…My’s day to day happenings are shared with our faithful followers.



About Eleni

Brand Consultant
Eleni’s love for childrenswear started at university where she designed her first range of girl’s dresses. Her first job after graduating was in the kids buying department at Harrods. 10 years on, Eleni now sells the Oh..My! dream to the most prestigious stores around the globe.